Dolce&Gabbana is expanding its portfolio. In Miami, the fashion company is building a new skyscraper with an unusual concept together with Studio Sofield and M2Atelier. Name of the special part: 888 Brickell.
In 2025, Dolce&Gabbana celebrates its 40th birthday. Four decades in which a lot has happened at the Italian company: While Domenico Dolce und Stefano Gabbana once founded a pure fashion house, today’s luxury label has continuously expanded its product range. In addition to clothing, the range now also includes accessories, shoes, handbags, perfumes and cosmetics. And recently also a high-rise building. D&G is having this built in Miami according to a design by the New York architecture firm Studio Sofield with an unusual living concept.
In the centre of Miami
The building is to be constructed in Miami’s city centre, specifically in Brickell, the city’s financial centre. The district is located south of downtown Miami on Biscayne Bay, and its appearance is characterised by skyscrapers with numerous offices of prominent companies and high-priced flats. 888 Brickell, the address and name of the D&G project, is no exception: it will house 259 flats. Flats that can also become a kind of luxury version of Airbnb.
And the name Dolce&Gabbana says it all: all the design elements and furniture in the apartments are designed or selected by D&G – right down to the books on the shelves. Cost of the flats: from 3.5 to 11 million dollars. Also planned: Six restaurants, two bars, event rooms, fitness centre and a pool.
Elegant tower
888 Brickell will be a rectangular 90-storey building rising to a height of 320 metres, making it the tallest building in Miami. The ivory-coloured travertine façade, decorated with bronze and gold elements, will serve as a stylish eye-catcher. According to Studio Sofield, the design was inspired by modernist skyscrapers and Milanese design of the mid-20th century. Balconies between matt black steel beams offer uninterrupted views of the city all around. Those who want to savour this view with others can do so on two terraces; one at the transition from the public to the residential area and one under the bronze flat roof.
The interior design of the publicly accessible areas – such as the lobby and the restaurants in the base of the skyscraper – is characterised by the typical Dolce&Gabbana colours: black, gold and red.
The design was created together with the Milan-based studio M2Atelier. The result is dark rooms with numerous metal elements and animal print furniture, in particular of course the D&G-„Signature Print“, the leopard pattern. Handmade Venetian chandeliers in the upper lobby of the living area also help to remind guests which label was in charge here …
Apart-Hotel
The flats themselves are lighter in colour. White marble dominates here, while floor-to-ceiling windows ensure uninterrupted light. Light-coloured furniture and kitchen fronts reinforce the bright, friendly effect, which is in stark contrast to the public areas.
Curved staircases connect the floors within the flats, which in turn are linked by an unusual concept: They can be officially rented out by the respective owners as short-term flats, in other words, as hotel rooms. The design allows for larger residential units to be partitioned off to create smaller suites with separate entrances.
Completion of 888 Brickell is planned for 2028. The building joins the ranks of other extraordinary hotel projects that have been realised in Miami in recent years. For example, Pharell Williams’ Goodtime Hotel or the Hotel & Homes in South Beach.
Text: Resi Reiner, Michi Reichelt
Bilder: LL&Co
