When we talk about eclecticism at Paragon 700, we mean a particularly rich and unique form of it. This is not just a fusion of two styles—it is much more. The boutique hotel in the heart of Ostuni is a gem where Ulrike Bauschke and interior Designer and architect Pascale Lauber have woven together stories from various eras and countless cultures. You can feel this even before stepping inside: The palazzo, with its 15 rooms and idyllic garden, the largest private garden in the White City, glows in red—a striking contrast in a city otherwise bathed almost entirely in white.
Pompeian Red
That’s the name of the color that makes the Palazzo Rosso shine. Pompeii? But we are in Apulia! True, but during the renovation process, clues emerged suggesting that the mansion was once owned by Neapolitans. This shade of red, found in the ruins of buried houses in Pompeii, was considered a status symbol in Naples because it was once the most expensive pigment available. The 17th century colorful majolica tiles discovered on the 1st floor—now incorporated into the Bar 700—also hint at Neapolitan influence.
A hidden dragon
The oldest parts of the building, which once served as the residence of Ostuni’s first mayor, seem to date back to the 18th century. Wooden doors with peepholes, reminiscent of ancient monasteries, and magnificent frescoes—including the impressive Jesus and the Samaritan Woman—attest to its history. Other frescoes, revealed beneath multiple layers of paint, belong to the Neoclassical period. These do not depict religious themes but rather mythological creatures, such as the dragon that has become the emblem of Paragon 700.
From South Africa to Italy
Piece by piece, interior designer Pascale Lauber and co-owner Ulrike Bauschke have carefully renovated and modernized this historic palazzo. A particularly striking contrast to the ancient walls is found in the steel-framed windows and doors, reminiscent of diamonds. Unique antique pieces and custom-made furnishings from various countries and eras come together in a truly magical way. The sofas and bed headboards come from South Africa, a fire bowl from the South African bush has been transformed into a bathtub. An old olive press serves as a communal table, and an impressive chandelier, designed by Pascale Lauber herself, hangs from the bar’s ceiling.
Multicultural, layered, inviting, relaxing, stimulating—and a little mysterious. A world of its own! Every corner tells a story. And those who come here to Paragon 700 will soon have stories of their own to tell.
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photos: Paragon 700