With an abundance of colours, vegetable prints and positive vibes the brand new FEAST collection reflects everything its creator stands for. The British-Israeli chef Yotam Ottolenghi created this range of expressive tableware with the most joyful of gatherings in mind: coming together with friends and family, sharing food and exchanging stories.
Yotam Ottolenghi is the restaurateur and chef-patron of six London-based delis and restaurants. He is the author of eight best-selling cookery books, including renowned titles as Plenty, Jerusalem and Simple. Amongst several prizes, Yotam won two James Beard awards in the US and the UK National Book Award.
Yotam has been a weekly columnist for the Saturday Guardian for over thirteen years and is a regular contributor to The New York Times. His commitment to the championing of vegetables, as well as ingredients once seen as ‘exotic’ has led to what some call “The Ottolenghi effect”. This is shorthand for the creation of a meal which is full of colour, flavour, bounty and sunshine.
Feast tableware by Ottolenghi
On this project Ottolenghi joined hands with Italian artist Ivo Bisignano. “Ivo is a good friend as well as a soul-mate for the creative process in all Ottolenghi graphics”, Yotam Ottolenghi states. “His art, in whatever medium, is honest, expressive, bold, joyful and colourful. Attributes we strive to achieve in our food.”
A TIME FOR CELEBRATION
A TIME FOR CONVERSATION
A TIME FOR HAPPINESS
THIS IS FEAST
The FEAST collection is characterized by an impulsive gesture of an ‘O’ shaped brush stroke. “I have an obsession for the O”, Ivo Bisignano explains. “The O shape of a face, the O of a circle, a dot, a double dot and of course: the O of Ottolenghi. The continuum of the O shape is something I find very intriguing.”
Apart from the graphic language of the O the artist also incorporates abstract images of vegetables, an essential ingredient in Ottolenghi’s signature cuisine. “I have drawn thousands of vegetables in this process trying to achieve the effect of stamping actual vegetables on a plate”, he says. The result is a colourful esthetic that gives every user the personal freedom to create a celebration, a true feast, every single day.
“The plates are like different spices”, Bisignano explains. “It is the combination and proportion of the different components that will define the flavour.” The various sizes in plates, the vibrant colours and different patterns all evoke the typical Ottolenghi feeling of ‘outrageous casualness’. Of creating tables that are informal but very abundant, eccentric even, at the same time.
Ottolenghi tried to tell the story in objects:
It is a story of the tension between the earthy and the sophisticated, between passion and refinement, tradition and novelty.
Ottolenghi says.
Ostensible opposites, existing together in dynamic harmony. This collection is a collaboration nourished by camaraderie and by the sharing of lovingly-made food around a beautifully-laid table.
About Serax
Serax makes a home look more beautiful, adds personality to interior, and creates unforgettable moments at the dining table. They only work with passionate designers all over the globe. From Vietnam through Antwerp to Portugal, the products are manufactured exclusively by skilled craftsmen who respect the basic idea of each design. The collections are unique in shape, material and style. Serax is a daily search for beauty, for good things that add value to living and create a home that brings happiness. To experience, to share, and to discover. Axel Van Den Bossche – CEO & Founder Serax
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