Saint Charles Apothecary, Vienna / Berlin: virtual store

Saint Charles Apothecary, Interview: Nina Prehofer

Has migrating from bed to sofa and back to bed become the new norm? Not for the people we’ve spoken to! Here’s how a businesses have dealt with the downtime of the last few months.

A virtual shop that you can navigate through: merely a reaction to the current circumstances or relevant for the future as well?

Richard König: At our monobrand store on Herrengasse in Vienna, we have placed great emphasis on “experience” since the very beginning. That also includes the digital experience, which we have achieved with things like a virtual shelf.

The trigger for the total digitalisation came from the enforced closure of our store due to the coronavirus, but it should also offer the possibility to link the digital world with the physical Saint Charles store in the future.

We tailor our tips on natural medicine according to the time of year in the form of videos or online articles, and also introduce new products that you can buy virtually in the digital store.

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Which new products have you released in reaction to the coronavirus crisis?

Alexander Ehrmann: Initially, we faced huge bottlenecks with basic supplies like sprays and bottles. As well as additional sizes of our hand sanitiser spray, the Saint Charles Apothekerspray, we have responded to the crisis with other products that boost the immune system, such as Saint Charles Oxymel, our new sour honey.

It’s a great product made out of naturally cloudy apple cider vinegar and organic blossom honey from the Weinviertel area north of Vienna.

What do you recommend to people to help protect themselves, boost their immune system and maybe also counteract anxiety?

Alexander Ehrmann: To boost the immune system, we would first of all recommend targeted dietary supplements, for example our Saint Charles Immun Booster capsules.

Cistus plants also offer excellent qualities in boosting the immune system. The antioxidative potential of cistus is down to it being rich in polyphenols, with three times as much as in green tea and four times as much as vitamin C. Aromatherapy works wonders for anxiety, for example our Saint Charles Anxiety Guard, which is also available as a room spray.

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VIENNA

BERLIN