A ripped denim leg, a plaid oversize shirt, the perfect leather jacket – in your face!. Welcome to the world of R13, the label that brings punk rock to the catwalk and doesn’t miss a beat.
Founded by former Ralph Lauren vice president Chris Leba, R13 is not just another fashion label. It’s a statement. It’s the sound of grunge echoing through the fashion mainstream. It’s the echo of rebellious teenage daydreams, now packaged in luxury denim.
From its beginnings in 2009, R13 has understood and perfected the art of imperfection. Why? Because real people don’t live in a Photoshop world. We have edges, corners and wrinkles. R13 dresses those very personalities – the ones who not only cross the lines, but completely redraw them.
Each collection is like a playlist from your favorite rock band: tried-and-true items to bring home, mixed with new hits to lure you to the dance floor. They give the nostalgic something to revel in and the Fashionistas something to rave about.
But wait, you think R13 is just for the rocker in you? Think again! Between the distressed jeans and the band t-shirts, a silk blouse or a classy dress always peeks out. Because R13 understands that no one plays just one note.
In a fashion industry that is constantly reinventing itself, R13 remains constantly authentic. They are not here to please. They are here to provoke, inspire and maybe even disturb a little.
So, next time your inner rebel wants to take control, you know which label will dress you from head to toe. R13 – where rebellion meets the runway and fashion becomes music.