After very successful stations in Berlin and Mühlheim an der Ruhr, the immersive art experience “Monet’s Garden” is showing for the first time in Austria in Vienna’s Marx Halle a fantastic multimedia journey through the history and works of one of the greatest artists of the past century.
The unique exhibition concept is staged with state-of-the-art technology that allows visitors to immerse themselves completely in the world and famous works of art of the painter Claude Monet (1840-1926). Elaborate installations and projections, combined with music, create rushing worlds of colour and make the paintings come alive and tangible in a way never seen before. For the viewer, illusion transforms into reality.
“The artist’s task is to depict what is between the object and the artist, namely the beauty of the atmosphere”, Monet already stated.
Immersive experience in three acts
In order to immerse themselves fully in the world of the French painter, the visitor is guided through three areas of experience. Each area is an attraction in itself and provides the visitor not only with an insight, but also with new experiences and perspectives on Monet’s life, work and oeuvre.
The first stop on the tour represents the studio of the founder of Impressionism, the place where his great works were created. It offers a new perspective on the artist’s works, immersing the audience not only in his paintings but also in his perceptions, techniques and ways of conceiving his art. Monet’s central themes of light, shadow, wind and the element of water as a reflective surface are integrated and woven into a poetic overall concept through state-of-the-art technology.
Immersion in the garden landscape in Giverny
From the studio, the tour continues to the staging of Monet’s garden, the world-famous garden landscape in Giverny in Normandy. Cross the bridge to reach Monet’s house, where a large wall projection can be interactively played with by the visitor himself – an experience that is both physical and poetic.
Perhaps I owe it to the flowers that I became a painter
Monet
In the showroom that follows, the highlight of the exhibition, the traveller is then completely immersed in Monet’s paintings to truly experience them and lose himself in the poetry of the world-famous works such as “The Cape of la Héve at Low Tide”, “The Lady in the Green Dress” or “The Studio Boat”. The water lily paintings, the culmination of Monet’s oeuvre, are presented as the finale of the story – and quite in the spirit of the great master: the entire room becomes a gigantic water lily pond, creating the illusion of an endless whole. The viewer finds himself in the midst of the paintings, immersed in light and sound, and thus becomes part of the scenery – the artworks interact with him and art becomes consummate poetry.
Art experience in the digital age
“Monet’s Garden” is the successful symbiosis of the artist’s great works and an immersive experiential journey that will carry Monet’s dream into a new age and make it unforgettable.
“The exhibition is an experience for everyone – from young to old. Visitors will wonderfully experience Claude Monet’s world, his colours and famous works as if they were actually in the scenery. Colours, light, the projection of the water – everything comes alive!” explains creative director Roman Beranek.
Art meets state-of-the-art technology: immersive art experience
Immersive describes an effect in which the viewer is immersed in a multimedia illusion of image and sound and feels it to be absolutely real. Using a 3D mapping projection system, content such as graphics, animations, images or videos can be projected onto three-dimensional objects, creating a unique atmosphere.
Photocredits: Lukas Schulze, Alegria Konzert