LOEWE, the Spanish luxury fashion house, is recognised worldwide for its exquisite leather goods and its unmistakable blend of tradition and innovation. Since its foundation in 1846, LOEWE has firmly established itself in the world of high fashion, characterised by its commitment to craftsmanship and its constant development towards sustainability.
Masterly craftsmanship
Craftsmanship is at the heart of LOEWE. The brand was originally founded by a group of Spanish craftsmen and has since built a reputation for exceptional leather craftsmanship. Every piece that comes out of the LOEWE ateliers is made with the utmost precision and care. LOEWE’s craftsmanship is characterised by the use of the finest materials and traditional techniques that have been passed down through generations.
One particular highlight is the “Amazona” bag, a symbol of LOEWE’s craftsmanship. It is made from high-quality calfskin and requires more than 65 steps to perfect. The craftsmanship of LOEWE’s artisans is evident in every detail, from the carefully cut pieces of leather to the hand-stitched seams.
Sustainability
In recent years, LOEWE has increasingly focused on sustainability in order to minimise its environmental impact and ensure responsible production. The brand has launched several initiatives to promote sustainable practices.
One example is the use of environmentally friendly materials and the minimisation of waste in production. LOEWE has also launched the “LOEWE Craft Prize” to promote craftsmanship and sustainable design. This prize recognises outstanding craftspeople and promotes projects that use innovative and sustainable methods.
In addition, LOEWE has begun to create more transparent supply chains and reduce the use of environmentally harmful chemicals. These efforts reflect the brand’s commitment to having a positive impact on the environment while delivering products of the highest quality.
Creative Director: Jonathan Anderson
Jonathan Anderson has been at the helm of LOEWE as Creative Director since 2013 and has led the brand into a new era. Anderson, an acclaimed British designer, has revitalised LOEWE with his creative vision and flair for innovation. His work is characterised by a blend of traditional craftsmanship and modern design. Anderson has breathed new life into LOEWE with fresh, contemporary collections that are still deeply rooted in the brand’s tradition of craftsmanship. Under his leadership, LOEWE has explored new creative horizons, including collaborations with artists and designers from various disciplines.
Paula´s Ibiza
A notable project under Anderson’s direction was the “Paula’s Ibiza” collection, which celebrates Ibiza’s vibrant culture and heritage while emphasising sustainable practices. Anderson’s ability to combine traditional techniques with avant-garde design has made LOEWE one of the most exciting and influential brands in the fashion world today.
Conclusion
LOEWE stands for masterful craftsmanship, sustainable innovation and creative excellence. With a deep respect for its artisanal heritage and a strong focus on the future, LOEWE has established itself as a leading luxury fashion house that places equal emphasis on quality, sustainability and artistic expression. Under the creative direction of Jonathan Anderson, LOEWE has undergone an exciting transformation, making the brand fit for the challenges and opportunities of the 21st century.