Renown hotelier Ian Schrager talks about the American dream in an interview with Carrie Scott at the Miami Beach Edition hotel.
There was a time before design hotels. Of course, even then, hotels were “designed”. Some owners went for the upmarket, luxurious and very expensive. Others also made an effort of sorts. And then came Ian Schrager and Steve Rubell. The owners of the (in)famous “Studio 54” night club in New York invented with the idea of the design hotel. It was 1988 and their “baby” was to be called Royalton. The hotel was designed by none other than Philippe Starck.
Philippe Starck about his first cooperation with Ian Schrager
It is 1984
and I am just some minor designer. Then I get
a phone call out of the blue from a man named
Ian Schrager. He asks me if I can come to New
York.
Now over 70, Ian Schrager is still a disco inferno of ideas and a master of reinvention. His latest enterprise is the Hotel Public in New York designed to test how well a hotel can compete with Airbnb.
His Motto: GREAT SERVICE. GREAT STYLE. GREAT EXPERIENCE. GREAT PRICE.
Video Source: showstudio.com/project/in_your_face_interviews