HELGABAD // Advent calendar, day 20

Keep a cool head? A must, four days before Christmas. How about a dip in the cold water, for example, just as they do in the Nordic countries. And then wrap yourself up in a towel, or rather in the KAFTAN(EN) from HELGABAD, which you can win today with door number 20!

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Plunge and Thrive

Brrr, have you ever been submerged in winter? Literally – in water outside in the open air? No, we’re not talking about the warm sea on a South Sea island, but really icy cold water. That’s supposed to be good for your health, they say in the Scandinavian countries. Pia Knoester, founder of HELGABAD, has developed a poncho for adults so that you can get warm straight away and quickly slip out of your wet swimwear in the middle of nature. With KAFTAN(EN), Pia also brings a little of the warmth of India with her. The items are all produced in a GOTS-certified factory in the land of the Taj Mahal. By the way: read here Pia’s thoughts on water and wellbeing.

HELGABAD, by the way, is made up of the words HELGA, which means holy in Swedish, and BAD, which does not need to be translated. How fitting that Pia Knoester’s grandmother was also called Helga and spend two years in India with her husband who was working for the WHO. In addition to the ponchos for adults, there are also matching ones for dogs, as well as hats and a tote bag. What are you waiting for? Take the plunge into the cool water and look forward to the feeling afterwards

photos: HELGABAD