Comme des Garçons, often abbreviated as CdG, is a Japanese fashion label founded in 1969 by designer Rei Kawakubo. The name means ‘like the boys’ in French and reflects Kawakubo’s vision of creating cross-gender fashion that distances itself from traditional norms.
The beginnings and the breakthrough
Rei Kawakubo, originally a freelance stylist, founded Comme des Garçons in Tokyo and presented her first collection in 1973. Even in its early years, the label attracted attention with its avant-garde designs that challenged conventional ideals of beauty. The international breakthrough came in 1981, when Comme des Garçons was presented for the first time at Paris Fashion Week. The collection, characterised by shades of black and grey and asymmetrical cuts, caused a sensation and established the label as an integral part of the fashion world.
Design philosophy and influence
Comme des Garçonsis known for its experimental and conceptual approach to fashion. Rei Kawakubo often emphasises the imperfect and the unconventional, which is reflected in deconstructed silhouettes, unusual material combinations and innovative techniques. The designs are often sculptural and play with the boundaries between art and wearable clothing.
Another characteristic of the label is its exploration of gender roles. CdG was one of the first major labels to promote androgynous design and thus have a lasting influence on the fashion world. Another characteristic of the label is its exploration of gender roles. CdG was one of the first major labels to promote androgynous design and thus have a lasting influence on the
Collaborations and expansion
Comme des Garçons has also made a name for itself through numerous collaborations with other brands and artists. One of the best known is the collaboration with the Swedish furniture store IKEA, which has produced unusual and creative home accessories. The label’s perfume line, in particular the fragrance ‘Comme des Garçons 2’, has also achieved cult status.
In addition, CdG has developed several sub-brands and lines, including Comme des Garçons Homme Plus, Comme des Garçons Shirt and PLAY Comme des Garçons. The latter, known for its iconic heart logo, appeals to a younger target group and is particularly popular with streetwear enthusiasts.
Influence and legacy
Comme des Garçons has had a lasting impact on the fashion world and is considered a pioneer in avant-garde fashion. With her unconventional designs and vision, Rei Kawakubo has managed to create a brand that continues to set new standards and push the boundaries of fashion. Her influence can be seen in the work of many contemporary designers who continue to deconstruct and challenge traditional norms.
Overall, Comme des Garçons remains synonymous with innovation and creativity in the fashion world. Rei Kawakubo’s fearless approach and her relentless pursuit of new things have made the label an icon that will continue to inspire and shape the fashion industry for years to come.