Swedish textile brand Bemz is particularly excited about the launch of the new launch of the new Modest Maximalist Collection.
Inspired by the 2023 maximalist interior trend, which uses the style credo “more is more” to revitalise spaces with generous opulence and bold contrasts, Bemz presents the Modest Maximalist Collection, a confident, opulent and exclusive collection that focuses on limitless freedom, fun and personality in interior design.
The Modest Maximalist Collection is characterised by bright colours, eye-catching patterns, tactile details and sensual embellishments, such as pronounced seams, ruffles and pleats, and opens up a new universe in interior design that invites you to create a lively, extravagant home through a colourful mix of different textiles, colours and patterns.
Maximalist and Minimalist
The Maximalist fit was designed as a contrast to the Minimalist fit. It lends a personal, sensual touch to particularly linear and boxy sofas with its playful details and sets varied, lively accents in the interior – for an elegant, glamorous living style.
More is more
With the Modest Maximalist Collection, Bemz is expanding its timeless portfolio with an expressive fabric collection that picks up on the vibrant trend of maximalism and translates it innovatively into upholstery, cushion and bed covers. The collection plays with textures and tactile fabrics in combination with stripe and check patterns as well as a reinterpretation of classic Toile-de-Jouy with a touch of mid-century and a sense of detail-oriented craftsmanship. A soft and earthy colour palette serves as the foundation, paired with lovely accents in pastel shades like blue and yellow. When it comes to styling, layering and volume come into focus – the more textiles, the better!
„We are very excited to add a vibrant yet elegant selection of designs to our portfolio with the new Maximalist Collection. It provides the perfect counterpoint to our popular Minimalist Collection and both collections complement each other completely and can be excellently combined with each other. There are no limits and the liveliness and positive mood of the maximalist mix & match principle is reflected in the interior.“
Filippa Bonde, Head of Product
The Modest Maximalist Collection can be combined with the following IKEA series: Söderhamn, Färlöv, Karlstad, Klippan, Vimle and Henriksdal.
About Bemz
Bemz is a design e-commerce company specialising in bespoke covers and furniture feet for IKEA furniture. Bemz focuses on design, thoughtful details and conscious consumption, following the vision of transforming IKEA furniture in a personal way. Bemz products are made to order in Europe and consist of a carefully curated selection of fabrics. With Bemz’s range of furniture accessories, customers can completely transform the look of their IKEA sofa, chair and more.