Louis Vuitton presents the new ‘Le Monde Est à Vous’ campaign for Pharrell Williams’ Spring-Summer 2025 men’s collection. The setting is the Maison de l’UNESCO in Paris, whose impressive ambience already provided the stage for the fashion show in June 2024. The campaign picks up on the impressions staged there and unfolds them into a fascinating visual journey.
Photographed by Stef Mitchell, the campaign shows a young cast of characters roaming the international halls and gardens of UNESCO as the next generation of diplomats. The images pick up on central themes of the collection: Unity in the diversity of humanity and a vision of the world of tomorrow. The ‘global dandy’ comes to life in all his facets – as a diplomat, explorer or traveller. His wardrobe reflects the diversity of humanity and is kept in the delicate nuances of the skin tones of all cultures – a tribute to the connection of all people under the same sun.
The Maison de l’UNESCO, built in 1958 with the aim of uniting humanity through culture and promoting world peace, forms the symbolic foundation of this campaign. It is characterised by the LVERS ideology, the central idea of Louis Vuitton. This philosophy of the Studio Prêt-à-Porter Homme unites a global community driven by a shared quest for style, craftsmanship and the life-affirming power of travel.
Based on the values of warmth, hospitality and well-being, the LVERS philosophy is reflected in the collection’s symbolic details and messages. It honours Louis Vuitton’s travel-loving roots and celebrates the similarities that connect us humans despite our differences.
Highlights of the collection:
Speedy P9 / Bags
The iconic Speedy P9 returns in a series of elegant, deep black variants. The collection is complemented by faded neon colours that look as if they have been bleached by the sun. Available in various sizes, including the new Speedy 30 model, this new edition is a stylish companion for any occasion.
Footprints / Shoes
The LV Footprint Soccer is inspired by classic football boots with studded soles. The LV Footprint Traveller combines style and comfort and features a retractable heel and rubber sole. Crafted from classic monogram or black leather and in black or brown crocodile leather versions, it embodies the travelling spirit of the modern globetrotter. Finally, the snow boot is presented in a damoflage look printed on crocodile leather, making a luxurious statement.
Super Vision / Sunglasses
The sunglasses in the collection pick up on the aesthetic codes of aviation. In addition to the return of the iconic Millionaire 1.0, the new Millionaire 4.0 is making its debut. It impresses with skin-coloured frames and lenses as well as shiny monogram details that have been implemented in several dimensions.
