Guided by the purpose of wellbeing, the essence of Norm Architects’ style is balance: richness focused by restraint, simplicity imbued with warmth, complexity heightened by order. Be it architecture, interiors, or furniture, Norm’s unique brand of soft minimalism speaks to the mind as much as the body, creating and curating spaces for all. The first self-curated monograph by Norm Architects, ‘Soft Minimal’ showcases a range of works which facilitated their establishment as key figures within Nordic design. With this talk between Robert Klanten, CEO of Gestalten, and Jonas Bjerre-Poulsen, co-founder of Norm Architects, we invite you into the mind and vision of Norm Architects to shine light on the process of creating ‘Soft Minimal’. Explore the book via: https://bit.ly/SoftMinimal Video courtesy of: Alexandre Archimbaud & Norm Architects