PIA KNOESTER, THE VISIONARY BEHIND HELGABAD, SHARES HER JOURNEY FROM THE BEAUTY AND PERSONAL CARE INDUSTRY TO THE CREATION OF A BRAND CENTRED AROUND WATER
AND MINDFULNESS. HELGABAD IS NOT JUST ABOUT PRODUCTS; IT’S ABOUT ENHANCING EVERY-
DAY MOMENTS INTO SOMETHING SACRED. IN THIS INTERVIEW, PIA EXPLORES THE SIGNIFICANCE
OF WATER IN BOTH PHYSICAL AND MENTAL WELL-BEING, AND HOW HER PERSONAL EXPERIENCES SHAPED HER UNDERSTANDING OF ITS POWER.

Forest bathing, or “Shinrin Yoku” in Japanese, literally means “taking a bath in the atmosphere of the forest.” This nature therapy originated in Japan in the 1980s as a way to combat the rising stress levels of urban populations. It doesn’t involve actual bathing, but rather immersing oneself in the forest and fully experiencing the surroundings with all the senses.

ALO Yoga is a brand that specialises in yoga clothing and equipment with a focus on style, functionality and sustainability. Since its founding, ALO Yoga has established itself as a leader in yoga fashion, inspiring both yoga enthusiasts and fashionistas worldwide. With a philosophy that combines fashion with a consious lifestyle, ALO Yoga is setting new standards in the industry.