Perfume has its roots in incense, which has been used since the second millennium BC. The Latin word “perfumum” literally means “through smoke,” referring to the method of burning fragrant materials. Incense has long held a mystical allure and served as a sacred connection between the profane and the divine, the visible and the invisible, and as a means of purification for the Egyptian gods.
Parfume
In collaboration with Alex Israel, Louis Vuitton presents Ocean BLVD, a unique invitation to a three-dimensional, iconic walk along Los Angeles Boulevard, as part of the Maison’s Ocean fragrance collection. Alluding to the style of the Californian city, the exceptional piece reflects Alex Israel’s work “Sunset Coast Drive”, a miniature model of a street in 2022.
On the occasion of Louis Vuitton’s first Voyager show, which took place in Shanghai on 18 April, the Maison is now unveiling its extended collaboration with artist Sun Yitian. Known for her photorealistic paintings of toys and other mass-produced items, she has created an exclusive series that brings the Pre-Fall 2024-Collection to life in a colourful way. The collaboration spans ready-to-wear, leather goods, trunks, accessories and fragrances.