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Pssssst … the 7 secrets of the SECRET SÖLDEN

Walk through the golden entrance of The Secret Sölden and you will find a luxurious retreat with a French touch. The alpine surroundings of the Ötztal is not ignored. In a magical way, the two worlds merge into a cosmopolitan overall concept. What exactly does that mean and what is hidden behind the inconspicuous exterior façade? Seven secrets are revealed here.
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Hotels
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A magical retreat in the Alps, THE SECRET Sölden

In the legendary winter sports destination of Sölden in the heart of the Ötztal Alps, you’ll find THE SECRET, a mystical and magical resort that opened its doors in March 2022 following extensive renovation and expansion work. For guests who are looking for both a cosmopolitan atmosphere and a retreat in nature, the modern lifestyle hotel is the place to be. 
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Hotels
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White Desert, Antarctica: Explore the Unknown

Patrick and Robyn had a vision in 2004. Ever since then, the possibility of exploring Antarctica has been made available to the public with a luxurious twist. White Desert has also successfully managed to combine adventure travel and eco-tourism. How do they do it? Find out here.
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Hotels
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JANU TOKYO OPENS IN MARCH 2024 The visionary hotel and lifestyle brand Janu introduces its first destination

Janu, which means "soul" in Sanskrit - heralds a new era of hospitality with the opening of Janu Tokyo in March 2024. It is the highly anticipated sibling brand of the renowned Aman. Janu's unveiling is the first of 12 Janu projects planned globally in various city, countryside and coastal destinations. Reservations can now be made for Janu Tokyo from March.
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Nidum
Hotels
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NIDUM CASUAL LUXURY HOTEL: Bathing amid the green // Lifestylehotels™

Immersion takes on a refreshingly natural meaning at NIDUM. In summer, guests at the casual luxury hotel can expect more than just an infinity pool and a hot tub – there’s also a specially designed natural bathing pond, right on the edge of the forest next to the hotel. It’s an oasis for anyone who loves relaxing in nature...
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