On the occasion of the opening of the new flagship store on Via Montenapoleone, Bvlgari dedicates itself to the city of Milan with a project that honors the high art of goldsmithing while simultaneously initiating a significant cultural sponsorship. Together with the Fondazione Bvlgari, a collaboration is launched with the Museo del Novecento, a central institution for modern and contemporary art in Milan.

In 2023, to mark Serpenti’s 75th anniversary, Bulgari launched an international artistic initiative called Serpenti Factory, focusing on the snake as an endless source of creative inspiration. Their approach encompasses many aspects of the emblem, from heritage to craftsmanship, to multi-sensory technologies and the advertising campaign celebrating the 75th anniversary of the motif, linking past, present and future…