The “Red Sea Project” is one of the most ambitious regenerative projects in the world. From 2023, the western coast of Saudi Arabia will feature a new form of barefoot luxury spanning over 28,000 square kilometers, with an archipelago of more than 90 untouched natural islands, plus dormant volcanoes, deserts, mountains and cultural sites.

PLAY NOW – 18 DECEMBER: Cherry Punk is a non-conformist fragrance inspired by the punk movement in the mid-70s. The fragrance skilfully plays with the clichés of punk and combines cherry with spices, floral nuances and an intense black leather accord. Rebellious and provocative, this fragrance transports us to the wild and creative times of Blondie, the Ramones and the Pistols. “Don’t you mind the shit!”