Located in a tranquil riverside neighborhood at the heart of Kyoto, GENJI Kyoto is a contemporary interpretation of Machiya townhouses, marrying traditional concepts with modern amenities. Inspired by the Japanese masterpiece Tale of Genji, the story of which took place in the vicinity, the hotel’s designers took motifs from the novel to create a wabi sabi world of beauty and harmony.

Forest bathing, or “Shinrin Yoku” in Japanese, literally means “taking a bath in the atmosphere of the forest.” This nature therapy originated in Japan in the 1980s as a way to combat the rising stress levels of urban populations. It doesn’t involve actual bathing, but rather immersing oneself in the forest and fully experiencing the surroundings with all the senses.

EVISU, named after the Japanese god of prosperity Ebisu, is a renowned fashion label known for its high-quality denim products and its unique connection to Japanese culture. Since its foundation in 1991, EVISU has firmly established itself in the world of premium denim fashion and has distinguished itself through its distinctive designs and attention to detail.

The cherry blossoms, or Sakura, symbolize the transience and beauty of life in Japan. In 2025, the blooming season in Kyoto has begun earlier than usual, offering travelers a unique opportunity to experience this natural spectacle in a special atmosphere. An ideal sanctuary during this time is Genji Kyoto, a boutique hotel that harmoniously blends tradition and modern comfort.

In March 2025, spring arrives in its most beautiful form—with the launch of the second chapter of the Louis Vuitton × Murakami collection. As a poetic tribute to Japan’s cherry blossom season, the re-edition celebrates its 20th anniversary by reviving Japanese master artist Takashi Murakami’s exquisite Cherry Blossom motif, masterfully applied to over 40 creations.

In an era where urbanization distances us from nature, Marco Nieri, a bio-researcher and expert in eco-design and habitat health, has dedicated his life to rediscovering the profound connection between humans and the natural world. His work is not just a scientific exploration—it is a mission to reconnect people with the healing potential of nature, blending biophysics, ecology, and ancient wisdom.