The Salzburg resident from Maria Alm has a laid-back and likeable demeanour, and he’s younger than you might expect. You wouldn’t think at first glance that Josef Schwaiger, also known as Sepp, runs three hotels and a concept store, but he does, and he does it with immense passion, even more creativity and huge success.

During the first lockdown in Austria, Graz-based fashion designer Bettina Reichl stumbled upon a very special project – in the form of a sheep: Project Weidekleid. Here’s how an acquaintance with an animal was turned into incredibly sophisticated fashion pieces that changed people’s relationships and thoughts during the manufacturing process.

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