Sweden. The land of cinnamon buns, moose and idyllic red summer cottages on crystal-clear lakes. As well as the homeland of Scandinavian design, which has conquered the world from there with its clear shapes, functionality and friendly colors. Anyone whose heart beats for the popular design movement should definitely stay at the two Scandic Hotels in Munich and Frankfurt. And, by the way, get inspired for your own home.

Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…