Is there really a place called Maria Alm? Yes! Even if it does sound a bit like you’ve discovered an isolated place with an impressive name, a pilgrimage church and an idyllic mountain and meadow panorama. And in Maria Alm there is also a Josef, although his surname is Sepp. He’s the one who’s in charge of all the excitement round here with his eponymous hotel for “children over 21”, as he calls his guests.

PIA KNOESTER, THE VISIONARY BEHIND HELGABAD, SHARES HER JOURNEY FROM THE BEAUTY AND PERSONAL CARE INDUSTRY TO THE CREATION OF A BRAND CENTRED AROUND WATER
AND MINDFULNESS. HELGABAD IS NOT JUST ABOUT PRODUCTS; IT’S ABOUT ENHANCING EVERY-
DAY MOMENTS INTO SOMETHING SACRED. IN THIS INTERVIEW, PIA EXPLORES THE SIGNIFICANCE
OF WATER IN BOTH PHYSICAL AND MENTAL WELL-BEING, AND HOW HER PERSONAL EXPERIENCES SHAPED HER UNDERSTANDING OF ITS POWER.