PLAY NOW – 14 APRIL: Let yourself be drawn to blooming lavender fields and the scent of fresh green grass fulfill in the air. “dear empathy“ eau de parfum by equality personifies an innate, fundamental ability of feeling, which we seem to have lost in a world of uncertainty, fast pace, digital omnipotence and injustice …

PLAY NOW – 18 DECEMBER: Cherry Punk is a non-conformist fragrance inspired by the punk movement in the mid-70s. The fragrance skilfully plays with the clichés of punk and combines cherry with spices, floral nuances and an intense black leather accord. Rebellious and provocative, this fragrance transports us to the wild and creative times of Blondie, the Ramones and the Pistols. “Don’t you mind the shit!”

In collaboration with Alex Israel, Louis Vuitton presents Ocean BLVD, a unique invitation to a three-dimensional, iconic walk along Los Angeles Boulevard, as part of the Maison’s Ocean fragrance collection. Alluding to the style of the Californian city, the exceptional piece reflects Alex Israel’s work “Sunset Coast Drive”, a miniature model of a street in 2022.