Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…

The Salzburg resident from Maria Alm has a laid-back and likeable demeanour, and he’s younger than you might expect. You wouldn’t think at first glance that Josef Schwaiger, also known as Sepp, runs three hotels and a concept store, but he does, and he does it with immense passion, even more creativity and huge success.

Imagine walking into a room full of building blocks, vivid colours and joyful music. What do you feel? A sense of lightness, perhaps a small tingle of anticipation? Or do you just think: Right, where shall I start with all this?
Maybe just allow your imagination to run wild and use them to build a house? After all, playing isn’t just for children. Play is also a valuable resource in our adult lives, but it’s so easily forgotten among all the pressure and stress.

The brothers Moritz (33) and Klaus Dissertori (41) come from a family of hoteliers in idyllic Lana in South Tyrol and now run four unique hotels in their home town and in Bolzano: the Hotel Schwarzschmied, which they took over from their parents in Hotel Schwarzschmied, which they took over from their parents in 1980, the boutique hotel 1477 Reichhalter, the romantic Villa Arnica for adult guests and the Parkhotel Mondschein in the South Tyrolean capital.
1980 bestehende Hotel Schwarzschmied, das sie von ihren Eltern übernommen haben, das Boutique Hotel 1477 Reichhalter, die romantische Villa Arnica für erwachsene Gäste und das Parkhotel Mondschein in der Südtiroler Hauptstadt.