PIA KNOESTER, THE VISIONARY BEHIND HELGABAD, SHARES HER JOURNEY FROM THE BEAUTY AND PERSONAL CARE INDUSTRY TO THE CREATION OF A BRAND CENTRED AROUND WATER
AND MINDFULNESS. HELGABAD IS NOT JUST ABOUT PRODUCTS; IT’S ABOUT ENHANCING EVERY-
DAY MOMENTS INTO SOMETHING SACRED. IN THIS INTERVIEW, PIA EXPLORES THE SIGNIFICANCE
OF WATER IN BOTH PHYSICAL AND MENTAL WELL-BEING, AND HOW HER PERSONAL EXPERIENCES SHAPED HER UNDERSTANDING OF ITS POWER.

In collaboration with Alex Israel, Louis Vuitton presents Ocean BLVD, a unique invitation to a three-dimensional, iconic walk along Los Angeles Boulevard, as part of the Maison’s Ocean fragrance collection. Alluding to the style of the Californian city, the exceptional piece reflects Alex Israel’s work “Sunset Coast Drive”, a miniature model of a street in 2022.