It was a simple observation that led Paul Tsalikis to see the hotel industry with new eyes: hotel amenities were mostly non-branded, poor quality products that didn’t reflect the luxurious surroundings and guest experience of the hotel. For Tsalikis, founder of VANITY GROUP, the question arose: Why don’t exclusive luxury hotels collaborate with equally luxurious designer brands to create an experience that truly complements the ambiance?
This was the beginning of VANITY GROUP, a global hotel essentials provider that now supplies over 10,000 hotels globally, giving them access to a designer playground of the world’s most progressive brands. From Karl Lagerfeld and Jo Loves, through to KEVIN.MURPHY and Origins, VANITY GROUP is hospitality’s House of Beauty.
Creative Partnerships
Their unique approach to guest essentials goes further than placing the bottles in the bathrooms, VANITY GROUP’s creative partnerships ensures that the brand that hotels partner with are committed to supporting the hotel storytelling, enhancing guest experience, and creating unforgettable moments that will ensure hotels stand out. Partnerships include global roadshows, exclusive events, and revenue-driving accomodation packages.
Mindful Beauty Project
VANITY GROUP are not only at the forefront of creating true partnerships, but they also lead the way when it comes to sustainability with their Mindful Beauty Project. Wanting to rise above the greenwashing claims made by so many businesses, VANITY GROUP partners with world-leading bodies and suppliers to ensure that they are offering the most sustainable guest essentials on the market. Along with being B Corp certified, VANITY GROUP and all its products are carbon neutral, and they have just been awarded a Silver Eco-Vadis award, placing them in the top 15% of businesses globally. All of VANITY GROUP’s products are vegan certified and PETA approved, and made with recycled materials. The Mindful Beauty Project supports hotel partners‘ ESG goals as well as ensuring a future for the planet,its people, and inhabitants.
Vision of luxury, sustainability, and responsible production
VANITY GROUP shows how a simple idea can become a small revolution. What began as a question about better hotel amenities evolved into a comprehensive vision of luxury, sustainability, and responsible production. Paul Tsalikis demonstrates that true innovation often lies in rethinking the ordinary – while putting both the environment and people at the center.